Lee Gallagher http://www.leegallagher.com Wed, 13 Apr 2011 01:14:17 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 White Papers http://www.leegallagher.com/2011/04/11/white-papers/ http://www.leegallagher.com/2011/04/11/white-papers/#comments Mon, 11 Apr 2011 23:22:25 +0000 admin http://www.leegallagher.com/?p=443 Precision Marketing Part One- Start Now.

Today’s consumers are demanding relevance. Why? Consumers are hit with an avalanche of over 3000 marketing messages daily. Mailboxes and e-mail boxes are overflowing. The average US household receives five to ten pieces of “junk mail” every day. With this level of overflow, it is no wonder that consumers are growing numb to communication that is not relevant to them. Yet, at the same time, companies like Amazon seem to be cutting through the clutter – delivering loyalty and value.

This white paper outlines simple marketing best practices to improve the relevancy of your customer communications.

Click here to download

Authors:

Sandra Zoratti, VP Global Marketing, InfoPrint (formerly an IBM Company)

Lee Gallagher, Director, Precision Marketing & Sales

Amanda Thall, Global Solutions Marketing Manager

 

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]]> http://www.leegallagher.com/2011/04/11/white-papers/feed/ 0 Article Library http://www.leegallagher.com/2011/04/10/article-library/ http://www.leegallagher.com/2011/04/10/article-library/#comments Mon, 11 Apr 2011 00:49:23 +0000 admin http://www.leegallagher.com/?p=437 www.btobonline.com,

“What I focus on 99% of …

“What I focus on 99% of the time is database marketing, to help our clients leverage existing data about their own customers, to generate personalized, individualized communications that can build loyalty, up-sell and cross-sell,” said Lee Gallagher, worldwide manager for direct marketing with transpromo-service provider InfoPrint Solutions, a joint venture between International Business Machines and Ricoh Co.

The company sponsored the CMO Council study, “Routes to Revenue.”

“The most basic advantage here is connecting online with offline campaigns,” Gallagher said.

 

www.i-grafix.com,

Also commenting, Lee …

Also commenting, Lee Gallagher, director of InfoPrint’s precision marketing solutions says, “By combining our scalable technology and proven solutions with Computershare, we will be showing new audiences how to transform their marketing campaigns and enhance the customer communication experience.”

 

www.print-publishing.com,

Another interesting presentation through …

Another interesting presentation through video conferencing was made by Lee Gallagher, director of marketing solutions for InfoPrint Solutions Company. He started his presentation by saying that the latest buzz is avoiding irrelevance.

…

Lee also said that the magazine industry is not dead; if we integrate the offline and online sales, the growth is very high. Infact, irrelevant communication is going to die. “The concept of ‘spray and pray marketing; has given way to ‘relevant, precise and personalized communication’,”he added.

Reducing mailings by one quarter is …
www.rcmdata.com,

Reducing mailings by one quarter is a huge decrease in carbon footprint,” said Lee Gallagher, Manager, Direct Marketing Solutions at InfoPrint.

 

“This is significant to see relevant …

www.dmnews.com, 10 Aug 2009

“This is significant to see relevant content being used in this way move into the b-to-b space,” said Lee Gallagher, manager of direct marketing solutions at InfoPrint.

 

But with this latest job, Sinclair …
www.enxmag.com, 10 Aug 2009 [cached]

But with this latest job, Sinclair and InfoPrint have proven this is just not the case,” said Lee Gallagher, Manager, Direct Marketing Solutions for InfoPrint Solutions Company.

 

“On the back of the exponential …
www.infoprint.com, 10 Mar 2009

“On the back of the exponential success of our last TransPromo pilot, we didn’t want to expect too much,” said Lee Gallagher, Manager, Direct Marketing Solutions, InfoPrint Solutions Company.

 

But with this latest job, Sinclair …
www.cspnet.com, 12 Aug 2009

But with this latest job, Sinclair and InfoPrint have proven this is just not the case,” said Lee Gallagher, manager of direct marketing solutions for InfoPrint Solutions.

Lee Gallagher, manager of …

www.printsolutionsmag.com, 1 Nov 2009 [cached]

Lee Gallagher, manager of direct marketing solutions at InfoPrint Solutions Company, Boulder, Colo., describes the process of transpromo as using data analytics and business rules to make a transactional document relevant to each customer.

 

QuantumDigital
blog.quantumdigital.com, 14 Aug 2009 [cached]

Lee Gallagher Manager, DM Solutions, InfoPrint

Remove

Lee Gallagher Manager, …
www.dmnews.com, 6 Oct 2009 [cached]

Lee Gallagher Manager, Direct Marketing Solutions, InfoPrint.com September 28, 2009

Americans prefer eco-friendly direct mail marketing

www.equimedia.co.uk, 22 Jan 2010 [cached]

Lee Gallagher, manager of direct marketing solutions at InfoPrint Solutions, said: “Traditional mail is still an extremely trusted source for valued communications.”

“It is clear from the results that consumers are aware of the need to be more sustainable and will make changes to help decrease the negative effect of their communications on the environment,” he added.

 

This is significant to see relevant …
www.dmnews.com, 10 Aug 2009 [cached]

This is significant to see relevant content being used in this way move into the b-to-b space,†said Lee Gallagher, manager of direct marketing solutions at InfoPrint, which is a joint venture of Ricoh and IBM.

Transpromo is the use of variable data software and a marketer’s customer database to print relevant up-sell, cross-sell and promotional marketing messages on transactional documents such as bills and statements. It has been gaining momentum in the business-to-consumer segment, but to date there has been very little adoption on the b-to-b side due to the complexity of the relationships in this space, said Gallagher.

…

“For the driver, it will be easier to manage expenses and optimize their day while the company can reduce costs†under the new arrangement, said Gallagher.

Remove

“While providing special offers to …
www.dmnews.com, 14 Oct 2008 [cached]

“While providing special offers to customer is not a new concept, the ability to offer existing customers relevant and targeted promotions that enable a brand to remain engaged throughout the billing cycle really is,” said Lee Gallagher, manager of direct marketing solutions at InfoPrint, in a statement.

US consumers ‘prefer eco-direct marketing’
www.qas.com, 28 Sept 2009 [cached]

“Traditional mail is still an extremely trusted source for valued communications,” explained Lee Gallagher, manager of direct marketing solutions at InfoPrint Solutions.

He continued: “It is clear from the results that consumers are aware of the need to be more sustainable and will make changes to help decrease the negative effect of their communications on the environment.”

“What I focus on 99% of …
www.btobonline.com, 8 June 2009 [cached]

“What I focus on 99% of the time is database marketing, to help our clients leverage existing data about their own customers, to generate personalized, individualized communications that can build loyalty, up-sell and cross-sell,” said Lee Gallagher, worldwide manager for direct marketing with transpromo-service provider InfoPrint Solutions, a joint venture between International Business Machines and Ricoh Co.

The company sponsored the CMO Council study, “Routes to Revenue.”

“The most basic advantage here is connecting online with offline campaigns,” Gallagher said.

 

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]]> http://www.leegallagher.com/2011/04/10/article-library/feed/ 0 pre·ci·sion/priˈsiZHən/Noun http://www.leegallagher.com/2011/04/10/pre%c2%b7ci%c2%b7sionpri%cb%88sizh%c9%99nnoun/ http://www.leegallagher.com/2011/04/10/pre%c2%b7ci%c2%b7sionpri%cb%88sizh%c9%99nnoun/#comments Mon, 11 Apr 2011 00:36:15 +0000 admin http://www.leegallagher.com/?p=435 The quality, condition, or fact of being exact and accurate

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]]> http://www.leegallagher.com/2011/04/10/pre%c2%b7ci%c2%b7sionpri%cb%88sizh%c9%99nnoun/feed/ 0 http://www.leegallagher.com/2011/04/10/410/ http://www.leegallagher.com/2011/04/10/410/#comments Sun, 10 Apr 2011 16:20:25 +0000 admin http://avoidirrelevance.com/?p=410 “Lee is a terrific person to work with. We were partnered on an assessment at a mutual client for over 2 years. During that time, I found Lee to be driven, detail-oriented, customer-focused and extremely adept at maneuvering through complex organizations to get the job done. It is easy to understand how he is so successful. His clients respect and genuinely like Lee, and I would work with him again in a heartbeat.”

Beth Aicher Laliberty, Engagement Manager, HP

 

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]]> http://www.leegallagher.com/2011/04/10/410/feed/ 0 http://www.leegallagher.com/2011/04/10/407/ http://www.leegallagher.com/2011/04/10/407/#comments Sun, 10 Apr 2011 16:18:34 +0000 admin http://avoidirrelevance.com/?p=407 “I had the excellent fortune to work with Lee while I was building a start up company in the digital media services industry. To succeed, we required the keen understanding and total commitment from our partners. When I met Lee, I knew we would be successful. Lee’s commitment and integrity and absolute professionalism provided us with an invaluable partner. His deep knowledge of his industry and ability to get things done in a sometimes ambiguous environment make him irreplaceable. I hope I have the opportunity to work with Lee again.”

 

David C. Borlo, CEO / Chairman / Founder, Allure Fusion Media

 

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]]> http://www.leegallagher.com/2011/04/10/407/feed/ 0 http://www.leegallagher.com/2011/04/10/405/ http://www.leegallagher.com/2011/04/10/405/#comments Sun, 10 Apr 2011 16:17:35 +0000 admin http://avoidirrelevance.com/?p=405 “Lee is amazing! His work ethic, creativity and drive make him an incredibly strong contributor. He is proactive and dedicated and a great team builder and has a broad range of skills in marketing, strategy and executive sales. Lee can speak to all levels of an organization and is an outstanding businessman.”

Sandra Zoratti, Vice President, Global Marketing, IBM

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]]> http://www.leegallagher.com/2011/04/10/405/feed/ 0 http://www.leegallagher.com/2011/04/10/403/ http://www.leegallagher.com/2011/04/10/403/#comments Sun, 10 Apr 2011 16:16:09 +0000 admin http://avoidirrelevance.com/?p=403 “Lee is a very driven Sales and Marketing professional known for his tenacious out of the box style. Lee can take a customer from concept to delivery with a methodical approach. I would highly recommend Lee for his style and drive.” October 8, 2009

Kevin Roman,

Sales Solution Manager, Kodak

 

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]]> http://www.leegallagher.com/2011/04/10/403/feed/ 0 Pre-Order Now! http://www.leegallagher.com/2011/04/09/pre-order-now/ http://www.leegallagher.com/2011/04/09/pre-order-now/#comments Sun, 10 Apr 2011 01:02:06 +0000 admin http://avoidirrelevance.com/?p=396

Member price: $24.95

Not-yet-member price: $29.95

  • Written by 24 expert marketers with years of proven experience and every chapter includes real-world case study
  • If you’re serious about B2B success, havingAdvice from the Top within arm’s reach of your marketing campaign is a must

 

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]]> http://www.leegallagher.com/2011/04/09/pre-order-now/feed/ 0 http://www.leegallagher.com/2011/04/09/379/ http://www.leegallagher.com/2011/04/09/379/#comments Sun, 10 Apr 2011 00:25:18 +0000 admin http://avoidirrelevance.com/?p=379 “Some of the best intelligence, insight and expertise on B2B marketing, and its future trends. Written by my fellow friends, what a great collaboration! Learn from them”.

Jeffrey Hayzlett

Best–Selling Author of “The Mirror Test”

Celebrity CMO, Cowboy

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]]> http://www.leegallagher.com/2011/04/09/379/feed/ 0 http://www.leegallagher.com/2011/04/09/377/ http://www.leegallagher.com/2011/04/09/377/#comments Sun, 10 Apr 2011 00:24:23 +0000 admin http://avoidirrelevance.com/?p=377 “This book is food for the brain of anyone who craves critical insights and proven best practices on B2B marketing from some of the finest practitioners in the business world today.”

Eileen Zicchino, Chief Marketing Officer

J.P. Morgan Treasury Services

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